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Date:  7/4/2008
Irish Soft Drinks Ltd., one of Ireland’s leading independent soft drinks companies, launched a brand new customer-focused, interactive website this month. The site, www.irishsoftdrinks.com, is designed in direct response to Irish Soft Drinks research into what the customer really wants.

Irish Soft Drinks Managing Director says: "At Irish Soft Drinks we have always taken customer care very seriously, talking and listening to our customers and taking their views on board. Over the last year we have conducted a series of informal research programmes and the results have influenced the new website design and content."

Irish Soft Drinks is famous for its quality, service and brands. The new website breaks the mould by being interactive and user-friendly. It gives customers detailed information, close-up photographs of all its quality products, including soft drinks and mineral water.

"Our customers want to be able to choose on-line, to see the products and find out who we are and how we work," says ISD’s MD. "We are a successful, growing and strongly reliable company with a 100% quality guarantee. We are continually innovating and improving our products and services. The new website is the natural next step."

“We are in a competitive market. Customers rightly expect a good deal and a professional service. At ISD we know that our products are not only the very best available but also that we listen to our customers. As a result, we will continue to refine our products and services to meet their needs now and in the future."